All sponsorship applications must include the following:

1. Cover letter

2. Formal submission about the sponsorship proposal
Your submission must include the following details, under the headings and in the order specified:

• Introduction 
  General introduction to your application
  
  
• Organisational profile
  An overview or profile of your organisation
  
  
• Sponsorship event/program title
  Name of sponsorship event or program
  
  
• Sponsorship event/program details
  Specific details of the sponsorship event or program, including: date(s); location; description; scope; coverage; aims and desired outcomes; target audience; logistics; and any other details relevant to your application
  
  
• Link to VicRoads target audience/core business
  Explanation of the link between the proposed sponsorship event/program and our target audience/core business
  
  
• Benefits to VicRoads
  Comprehensive list of benefits to VicRoads offered by the sponsorship of the event or program
  
  
• Budget
  A detailed budget for the event or program, including a breakdown of how funds would be spent
  
  
• Measurement of outcomes
  An outline of the measures and processes you will use to evaluate the progress/success of the sponsorship relationship with VicRoads
  
  
• Opportunities for VicRoads employee and stakeholder involvement
  An outline of the potential opportunities for our employees and stakeholders to be involved in the activities associated with the sponsorship event/program
  
  
• Marketing/media plan
  A detailed outline of the marketing and media plans associated with the sponsorship event/program
  
  
• Other sponsors
  A list of existing and other target sponsors (corporate and media), partners and associated organisations for the sponsorship event/program
  
  
• Insurance coverage
  Details of your relevant insurance coverage associated with the sponsorship event/program
  
  
• Other information
  Any other information relevant to your application
  
  

Please note: your application will be assessed according to your compliance with the above submission requirements.

3. Completed VicRoads sponsorship application form
If you believe you satisfy the above criteria, you can apply in one of the following ways:

• Complete the online sponsorship application form and submit it with your other documents, or 
  
  
• Download the sponsorship application form [Word, 105KB] and either:
  
  

            - email it and your other documents to sponsorship@roads.vic.gov.au , or

            - print the form and post it and your other documents to:

            Corporate Communications Unit
            Sponsorship Manager
            Level 5
            60 Denmark St
            KEW 3101