Wine tourism is one of Victorian’s core tourism strengths. There are now over 460 wineries in Victoria, with many offering cellar door sales.

These guidelines have been prepared to ensure a consistent and integrated approach to wineries and wine region signing throughout the State of Victoria. The guidelines fall within the provisions of the Tourist Signing Guidelines, VicRoads Traffic Engineering Manual Volume. 2: Signs and Markings and the Australian Standard AS 1742.6.

Applications for wine region gateway and reassurance signing should be made in writing to the relevant VicRoads regional office. Applications should address the key selection criteria as identified in these guidelines, including supporting documentation. If deemed eligible, the extent and location of signing for the wine region will be determined by VicRoads and Tourism Victoria.