Towards Zero Challenge Recipients

The Towards Zero Challenge provides one-off grants of up to $50,000 to support the development and implementation of new, creative and innovative approaches to address driver distraction and drowsiness at a community level.

The Towards Zero Challenge provides one-off grants of up to $50,000 to support the development and implementation of new, creative and innovative approaches to address driver distraction and drowsiness at a community level.

The 2019/2020 Towards Zero Challenge projects will be delivered by 30 December 2020 and will be evaluated for behavioural and attitudinal change at a local community level.

Please note: The Towards Zero Challenge Grants will not be available for the 2020/2021 grant round.

3 projects were awarded a 2019/20 Towards Zero Challenge Grant 

Warrnambool City Council - You Know It Can Wait

Warrnambool City Council plan to use a multi-pronged approach to raise awareness of the community’s responsibility as road users around distraction.

This project is about:

  • educating people about the impact of mobile phone use while driving and walking
  • developing a social media campaign to change attitudes around mobile phone use
  • providing visual and audio nudges through roundabout signage, radio, temporary path signage and highway entrances, LED lights at intersections and augmented reality at a key pedestrian gather area
  • utilising the Moyne Warrnambool Road Share Community networks, which include older people, young people, primary school children, people from other countries and local businesses.

Indigo Shire Council - No More Near Misses - Beechworth Primary School Crossing Safety Project

Indigo Shire Council aim to work with Beechworth Primary School children and parents, along with the Beechworth Health Service, to design a package of behavioural change initiatives looking at:

  • implementing temporary measures to improve awareness of safer crossing points
  • educating parents and children about the impacts of distraction to pedestrian safety
  • prompting parents to consider their driving behaviour through the school zone
  • improving student awareness of traffic dangers and educate children to become alert and responsible pedestrians
  • signalling to the broader community the importance of non-distracted driving around the school zone.

Scouts Victoria - Driver Safety Awareness

The Scouts Victoria project is aimed at understanding what factors affect drowsiness for parents and leaders while driving to-and-from major Scouting events. These factors will be addressed in an awareness that will:

  • be delivered to regional scout leaders through face-to-face training
  • be promoted at major Scouting events
  • focus on empowering and educating future drivers.

 

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