Towards Zero Challenge

This program offers one-off grants of up to $50,000 to support new, creative, innovative and community-based behaviour change approaches to address a specific road safety challenge. 

The 2019/2020 focus 

This year the key challenge as identified by VicRoads is distraction and/or drowsiness. Distraction and drowsiness are leading causes of serious injury and lives lost on Victorian roads. We’re calling on the community to take action, change behaviour and save lives.

Being distracted means diverting attention away from the task at hand, whether this is riding a bike, walking or driving a car. Distractions can be physical, visual, auditory and cognitive, all of which affect situational awareness and reaction times.

Driver drowsiness, also known as driver fatigue, is the loss of driver attention due to insufficient sleep or tiredness. It can significantly reduce alertness, cognitive function/reasoning and driving performance, and increase the risk of being involved in a crash. 

How to be a change maker

As the eyes and ears of your community, you have valuable insight into the expectations your community has about road safety. You also have the ability to influence and lead a community program about distraction and/or drowsiness and its connection to reducing road trauma. 

You’re invited to develop and implement a behaviour change program aimed at promoting awareness around the risks of road user distraction and/or drowsiness to help improve community road safety.

We want you to identify the: 

  • road users and behaviour(s) to be addressed (e.g. cyclists and distraction)
  • target audience(s) (e.g. shift workers, young drivers, pedestrians); and
  • environment you will target (e.g. a specific road, intersection or a school environment) 

The successful applicant will need to lead and promote a project that provides strategies and messaging to influence community behaviour change towards the identified challenge.  

Eligibility requirements

To be eligible for the Towards Zero Challenge grant you’ll need to speak to a VicRoads Community Road Safety Coordinator about the scope of your project. To be funded organisations must be:

  • Incorporated under the Corporations Act 2001 (Cth) or the Associations Incorporations Reform Act 2012 (Vic) and have a current Australian Business Number (ABN) (or have proof you have applied for one) that is not for a commercial entity or individuals
  • A local government authority
  • A school or university.

How to apply

All applications for 2019/2020 have now closed. 

Read our program guidelines [PDF 322 Kb] for more information on the application and selection process.

If you would like to discuss your application, contact your local Community Road Safety Coordinator.

Contact us

For further information, please get in touch.

Email: [email protected]
Phone: (03) 9935 4110

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